Solving complex problems across business strategy, product, and brand. NYC–Tokyo based. Driven by collaboration, insight, and turning ideas into measurable impact and greater design.
Co-invented a modular men's grooming device integrating lip care and fragrance, designed for scalable, refill-based consumer use with two teammates from GWU, within L'Oréal Groupe's innovation with 5,000+ consumer research + forecasted 24 M retail store + e-commerce sales.
Built with five teammates from Yale, Stanford Graduates, and GWU — Clean climate systems, reimagined for the home and commercial. Submitted to the James Dyson Award 2026, the international design and engineering prize for student-led inventions that solve a real problem.
Grew the campaign’s X following to 24,000+, winning the under-30 segment — the candidate was elected with 59.4% of the vote. Built Claude prompt-engineering workflows with a 3-person team for X content strategy and real-time response.
Event identity and creative direction for L'Oréal Brandstorm's first Washington, D.C. activation, at GW's Grand Ballroom — the through-line across staging, digital campaigns, beauty tech demos, and guest experience — staged as an open recruiting event for every student. Managed L'Oréal, GW leadership, and Whole Foods Market to bring 500+ attendees into the room.
Re-built operations and the guest-relationship system for a one-Michelin-starred luxury dining restaurant in Tokyo, holder of its star for 10 consecutive years through refined seasonal cuisine and precise hospitality. A database of 100–200 high-spend guests cut new-operations training time and cost by roughly 40%.
Helped the brand's first East Coast market entry and runs U.S. marketing by bringing Dr. Ishii products into Washington, D.C. with GW Women in Business (GWWB), while actively exploring merchandise display channels for its rice fermentation–based skincare technology.
View Project →![HumanX 2026 — main expo entrance with illuminated [x] sculpture, SHOW MAP wall, and conference attendees walking through the venue](media/img-1wbd5fp-17bj.jpg)
Co-led the Agentic AI Pavilion Stage at HumanX 2026 alongside two teammates, supporting a fast-moving showcase of 20+ sponsored sessions.
View Project →
Conceptualized & designed a wearable fragrance object for the luxury jewelry market, translating scent into a piece of adornment that lives at the wrist.
Experiments, side quests.
Table 4 · Fire main
Time on the line in Michelin-starred dining and at The Ritz-Carlton Tokyo — where plating, timing, and anticipating a guest's needs became a craft I still design by.
Hi, I'm Shoki. I'm from Tokyo, with a perspective shaped by studying in Washington, D.C., and working in New York.
Curious about what makes people love a product — and what makes the business behind it work. I enjoy connecting creative ideas with consumer insights and numbers, whether exploring a product concept, shaping a brand story, or bringing communities together.
Experiences in Michelin-starred dining and at The Ritz-Carlton Tokyo taught me to notice the small things: what people care about, what they need, and what they don't always say.
Now, back in Tokyo, I'm exploring new ideas and connecting passionate communities through Figma and etc.
Always happy to meet ventures and start-up people building something they care about for international benefits, in Japanese or English.
Places that shaped my eye.
Edicum — a study-abroad organization with over 50 years of history that has helped 7,800 high-school students grow into global talent — featured me on the cover of their inaugural issue.
Read the featureI've raised $15k in support of a cause close to me. Every contribution — and every share — helped it move forward. Take a look, and pass along my life story if it resonates with you. P.S. The campaign is currently closed.
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