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Shoki Sakuma

~佐久間 聖暉~
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Designing at the intersection of product, brand, and business strategy. Based between NYC and Tokyo — building things that feel inevitable.

Brand Strategy Marketing Intern · L'Oréal Paris
Built & Grown with
L'Oréal Groupe
L'Oréal Paris
Ishii Clinic Beauty Lab
HUMAN X
The George Washington University
Shirosaka
The Ritz-Carlton, Tokyo
Gemini Café & Bakery
Gould Academy
Projects
LooksMax
01 / 07 Flagship

LooksMax™

CategoryProduct · Strategy · Logistics Year2025
L'Oréal Brandstorm USA Winner Global Top 10

Co-invented a modular men's grooming device integrating lip care and fragrance, designed for scalable, refill-based consumer use within L'Oréal Groupe's innovation with 5,000+ consumer research + forecasted 24 M retail store + e-commerce sales.

Airable
Airable — the final product, design language complementing the filtration functionality
02 / 07 Ongoing Project

Airable

CategoryHardware · Product Year2026

An ongoing project — Clean climate systems, reimagined for the home and commercial.

airable · product journey
dpproducts-pro.github.io/helloworld
Open Airable full screen ↗
Ignite
03 / 07

Ignite Your
Innovation

CategoryEvent · Brand · Logistics Year2025

Event identity for L'Oréal Brandstorm 2026. Led creative marketing, and execution for Brandstorm's first Washington, D.C. activation, at GW's Grand Ballroom. Built the through-line across staging, digital campaigns, beauty tech demos, and guest experience with L'Oréal USA Talent Acquisition Team.

Shirosaka
04 / 07

Shirosaka

CategoryCRM · Ops · UI/UX Year2025

Re-built operations and the guest-relationship system for a one-Michelin-starred luxury dining restaurant in Tokyo for maintaining one Michelin star for 10 consecutive years through refined seasonal cuisine and precise hospitality.

Ishii
05 / 07

Dr. Ishii

CategoryStrategy · Product · 3D Year2026

Supports the brand's first East Coast market entry and runs U.S. marketing by bringing Dr. Ishii products into Washington, D.C., while actively exploring merchandise display channels for its rice fermentation–based skincare technology.

View Project →
Auréole
06 / 07

Auréole

CollabKering's Jewelry Maisons CategoryFragrance · Jewelry · Product Year2026

Conceptualized & designed a wearable fragrance object developed in potential collaboration with Kering's jewelry maisons, translating scent into a piece of adornment that lives at the wrist.

Human X
07 / 07

Human X

CategoryAI · Agentic · Event Year2026

Co-led the Agentic AI Pavilion Stage at HumanX 2026, supporting a fast-moving showcase of 20+ sponsored sessions.

View Project →
Sandbox

Experiments, side quests.

Off the pass
Plated seared steak with braised red cabbage and chutney Table 4 · Fire main
Bakery kitchen with fresh Japanese milk-bread loaves
Gould charity sandwich menu — all seven dollars
In the kitchen · 板場
Cooking

Time on the line in Michelin-starred dining and at The Ritz-Carlton Tokyo — where plating, timing, and anticipating a guest's needs became a craft I still design by.

Michelin-trainedRitz-CarltonPlatingHospitality
About
Shoki Sakuma in a suit at L'Oréal Brandstorm 2025
Shoki Sakuma in formal kimono at Zojoji Temple, Tokyo Tower behind

Creative & business strategist from Tokyo, based across NYC, Tokyo, and Washington, D.C. Currently a Brand Strategy Marketing Intern at L'Oréal Paris, Consumer Products Division.

My work connects consumer insights, brand storytelling, product design, and market strategy to create experiences that feel intentional and relevant.

Previously worked across Michelin-starred dining, The Ritz-Carlton Tokyo, and hospitality, where I learned the power of anticipating customer needs before they are spoken.

Fluent in English and Japanese, with a little conversational Korean. Open to projects across design, beauty, strategy, and international business.

Current Role
Brand Strategy Marketing Intern
L'Oréal Paris · CPD
Focus
Product · Brand · Strategy
Status
Open to opportunities
Collection

Places that shaped my eye.

USA 37¢
San Francisco California · USA
Visited
USA 50¢
Washington District of Columbia
Visited
USA 45¢
New York New York · USA
Visited
日本 ¥120
Tokyo 東京 · Japan
Visited
USA 29¢
Maine Maine · USA
Visited
FRANCE 1.16€
Paris Île-de-France · France
Visited
News
Vol. I · No. 01号外 · EXTRA

Dispatch

Shoki Sakuma featured by Edicum, photographed at Gould Academy
Featured

On the cover of Edicum's first issue

Edicum · 2026

Edicum — a study-abroad organization with over 50 years of history that has helped 7,800 high-school students grow into global talent — featured me on the cover of their inaugural issue.

Read the feature
Crowdfunding

A campaign worth sharing

GoFundMe · 2026

I'm raising $15k in support of a cause close to me. Every contribution — and every share — helps it move forward. Take a look, and pass it along if it resonates with you. P.S. The campaign is currently closed.

Support the campaign
What's next?
EST. TOKYO
¥000 · FREE PRESS
S·S
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